I’ve been rummaging though my archives looking for interesting images to post to Google+ and I came across this shot that I took in 2008. I was in New York on business and I was staying in Midtown. I had some free time so I took the opportunity to walk over to Rockefeller Center and take some pictures in that part of town. The GE Building, also known as 30 Rockefeller Plaza or just 30 Rock has a restaurant and club on the 65th floor called the ‘Rainbow Room’. On either side of the building there are entrances which are marked by these neon signs. I was feeling experimental so I took a few shots of the sign using a slower shutter speed and zooming my lens while the shutter was open. Of the ones that I took, this was my favorite.